Exploring the Magical World of NetEnt

Among the sizeable number of online and mobile casino software providers, NetEnt is one company that stands out. This is a company that has traversed the whole path – from being a pioneer in the gaming industry to growing phenomenally over the years and still remaining at the top of the heap. The company’s journey over the past 21 years has been nothing short of epic. And at the core of its phenomenal success and popularity is its relentless pursuit of innovation.

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NetEnt was launched in Sweden in 1996 and has come a long way since then, with operations in different parts of the world. The growth of the company from NetEnt to NetEnt AB is a story that makes for interesting reading, and the numbers tell the story:

But let us begin at the beginning, when the whole NetEnt story started.

Brief History of NetEnt

NetEnt was launched in 1996, yes, but there is way more history to the company than that. Back in the 1970s one of the leading land-based casino operators in Sweden was Cherry until the government imposed a ban on slot machines, which formed a significant number of the attractions at Cherry. The company therefore had to restructure and re-strategize and that put into motion a chain of events that resulted in the establishment of NetEnt.

In 1984, Cherry started acquiring existing land-based casino companies in Sweden with the idea of forming a Group company. While the acquisitions happened, the company also started operating and providing slot machines in a number of East European countries between 1986 and 1991 as an alternative business model. However, things soon took another turn in 1992, with Cherry deciding to trim its East European business.

At around the same time, the Internet came about and Pontus Lindwall came up with the idea of taking the casino to the Internet so that just about anyone with an Internet connection could play their favorite casino games directly from home. After toying with the idea and laying the groundwork, Lindwall founded NetEnt in 1996 and then got Cherry, along with another entity called Kinnevik, to invest in it. The rest, as they say, is history.

In its early years, NetEnt was focused on developing video slots for the still nascent online casino industry. The strategy behind NetEnt’s approach was two-pronged:

With all the marketing strategies and campaigns, the company was able to launch its first casino in 2002. As word of the high quality offerings from NetEnt spread more and more casino operators began to use its software. In 2009, the company was listed on the Stockholm Stock Exchange. Over the years the company grew steadily launching its live casino platform and mobile gaming platform.

NetEnt in the Present

NetEnt has managed over the years what most others would struggle to do: remain the industry leader from the time it came into existence right until today. Today, the company has offices in multiple locations across the world including:

The company also now has offices in Poland and the USA.

A team of over 1000 trained and dedicated professionals operate out of these locations and enables NetEnt to unleash new games driven by innovation. The company has an extensive range of games, many of which have been the outcome of collaborations with multiple top-notch third parties like:

The launch of the NetEnt TouchTM platform has enabled the company to become a significant player in the mobile casino space as well.

The following timeline sums up the growth story of NetEnt over the years:

NetEnt Games

At the core of the popularity that NetEnt enjoys among players and casino operators is the range of high quality games it offers. There are more than 200 such games, all with an average payout of between 95% and 98%. The games all come with a range of exciting features that include:

The game range is diverse, and includes:

NetEnt Slots

NetEnt slots are known in the online casino community for their high quality of graphics and animations. Each slot has its own theme and that is why each NetEnt slot is unique. Innovation has a big part to play in game development at NetEnt and the result is a range of games with numerous exciting features right in the base game. This increases a player’s chances of winning and also giving him higher wins.

Some of these features are:

These symbols add to the allure of the game and make a nice build-up to the bonus round that the games are armed with.

Slots form the bulk of NetEnt’s game offerings. The following are the slots you get at a NetEnt casino:

Out of these 100+ slots there are a few that have become all-time favorites among players. Some of these games are listed below, with a brief description of each:

There are a number of loose slots as well. These are slots that yield quick wins and come with relatively high RTPs. We list 5 of them below, along with a basic description and the RTP.


Some of the tighter NetEnt slots include:


NetEnt Progressive Jackpots

There are some amazing progressive jackpots in the range of NetEnt games. These include, among others:

Apart from these 4 progressive jackpots there are a number of others that are pooled jackpots – local progressives or fixed jackpots. Some of them are listed below:

A number of players have struck it rich by playing the NetEnt progressive jackpots. The following are some of the biggest winners playing these progressives:

Jackpot Amount Game Casino Year Won Player Details
€17.8 million Mega Fortune Paf January 2013 Anonymous player from Finland
€11.7 million Mega Fortune Betsson September 2011 Anonymous player from Norway
€7.4 million Hall of Gods Betsson June 2014 Anonymous player from Sweden
€6.4 million Hall of Gods BetVictor October 2013 Anonymous player from Scotland
€5.3 million Mega Fortune BetVictor May 2013 Anonymous player from the UK

NetEnt Mobile Games

When the mobile casino emerged, it was only natural for NetEnt to adapt its offerings to this new platform. The result was the development of NetEnt TouchTM platform or launching mobile games. The games come with high quality graphics, excellent animations, loads of cool features and bonus rounds, and an RTP of 95% to 98%.

The initial games on this platform were slots; over time other existing games were added to the mobile gaming portfolio. The slot portfolio was further expanded and games like mobile blackjack and mobile roulette were added. Some of the top NetEnt mobile casino games currently are:

Along with the regular games you also find progressive jackpots on the TouchTM platform. There have been some big progressive jackpot wins at NetEnt mobile casinos as well:

The biggest win at a NetEnt mobile casino was €8.6 million on a bet of €1.50 on Mega Fortune TouchTM at ComeOn mobile casino by Alexander, a 30-year old player from Stockholm, Sweden, on 2nd December, 2015.

Another big win in January 2015 was worth €5.6 million on a bet of €1.30 on the Mega Fortune TouchTM slot at the LeoVegas mobile casino.

In March 2014 a man playing the Mega Fortune TouchTM slot at Betsson mobile casino had won €2.45 million.

NetEnt Live Casino Games

NetEnt also has a superb collection of live dealer casino games. The games are delivered through the proprietary NetEnt Live Casino platform. All games come with high quality graphics and animations and excellent features to help players win. There are attractive and efficient professional live dealers and croupiers who run the game – including dealing the cards or spinning the wheel, collecting player bets, handing out winnings, and more.

The use of Chroma key technology enables seamless integration of live HD images, and the games are developed in collaboration with real players. This enables the company to exactly replicate a real-life casino environment. The following are some of the features of NetEnt’s live dealer casino games:

NetEnt’s live casino games are now available on the mobile platform as well. The experience is as real as in a land-based casino, the only difference is players can play wherever they are, on the go. The games are available to players from 22 countries and in 25 languages, like the standard live casino games on the online platform. Players are allowed to place bets during the spin and the backgrounds are customizable.

Platforms NetEnt Games are Available In

NetEnt as an industry leader has ensured that its game solution is available across multiple platforms. All the online casino games are available directly in the instant play mode; there is no download mode at all. This saves players the time and hassle of downloading games to their computer. It also helps free up computer memory. The quality of games is the same as one would expect if a download option was available and you get the full complement of games.

When it comes to the mobile casino platform the games are all developed in HTML5. This means they can be played directly from the browser of the mobile device the player is accessing the casino from. There is no need to download a native app from the app store. The mobile casino games are compatible with the following platforms:

Security and Support at NetEnt

As an industry leader, NetEnt gives the complete guarantee of security and fairness for all its platforms and games. Different aspects of gaming, including the random number generators (RNGs) are tested and certified by various reputed independent accredited test facilities (ATF) to ensure conformance to existing regulations in terms of fairness, security, and player protection. The different ATFs that test and certify NetEnt’s products include:

When it comes to fairness specifically, there are two organizations that perform annual audits that result in certification for multiple domains including:

The two organizations that undertake these audits and provide the required certifications are:

NetEnt and Responsible Gambling

NetEnt is a firm believer in responsible gambling. That is why it offers customers a number of tools in the NetEnt CasinoModuleTM for self-control and self-exclusion. These tools include:

NetEnt also donates towards research in the areas of:

It contributes annually to the Responsible Gambling Trust in the UK.

NetEnt Bonuses and Promotions

You will find a range of exciting bonuses at NetEnt-powered casinos. There are superb bonuses for new players and also a good range of bonuses for the casino’s existing player base. The new player bonuses include mostly:

Deposit bonuses can be on just the first deposit or across multiple deposits. A number of casinos, like LeoVegas for instance, offers welcome bonuses that are a combination of deposit bonuses and free spins, across multiple deposits.

There are multiple bonuses for the existing player base at a NetEnt-powered casino. These include:

NetEnt Awards

That NetEnt has remained an industry leader for over 20 years speaks volumes of the quality of its platforms and games. And that fact is reflected every year in the numerous awards it picks up at different award ceremonies. Here we list for you a few of the awards in recent years:

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