The online gambling legalization in the USA is the matter of time. At least there are facts that indicate really positive changes in this direction, like the fact that Neteller company reentering the market of this country. As known Neteller is the Internet payments solutions provider leading in this field now. The owner of Neteller is Optimal Payments plc has signed a partnership deal with Bally Technologies which will allow the customers of both companies to make payments and provide related services. Bally Technologies is actually one of the leading provider of casino equipment, as well of the casino management services and server and network-based systems.
The payment platform named Optimal Payments’ Netbanx will be integrated by Bally into the product the company offers the operators in the regulated gambling market of the USA. That is how the customers of the company a will have a way to use the whole range of products & services offered by Neteller. The Bally’s vice president of business development John Connelly stated that they were really excited at the company to have such a respected partner as Optimal Payments as it would allow the company to bring the integrated gaming and payments solution to the US customers. According to his words Bally is happy to have such a strategic partner as Optimal Payments. Neteller has extensive expertise in processing the payments and the risk management services Optimal Payments offers are also of the highest level.
And Optimal Payments’ CEO & President Joel Leonoff said that his company was pleased to work with Bally as well. This deal shows that Optimal Payments can provide real value gaming operators as well as to the technology providers. And as the strategy of Optimal Payments is to provide complete solution for the gaming market of the USA it looks like the company has made a really important step in this direction. The main objective was to create the connection of the land-based casinos with the world of online gambling.
The return of Optimal Payments to the online gambling market of the USA is a long time process. The company has partner relations with Caesars Interactive Entertainment now and it will allow the company to be present in the New Jersey, Delaware and Nevada online gambling markets as soon as they these markets start functioning and Caesars gets to operate there. It is also predicted that seven other states will legalize online gambling next year, so the field of operation will only increase.
In the past Neteller had to exit the online gambling market of the USA in year 2006 after the UIGEA was passed. At the time when it happened Neteller held the position of the leading option for an overwhelming for most poker players and online casino players. But right after the UIGEA was passed the company was targeted by the US Department of Justice and two of the Canadian founders of the company were arrested and the funds of the players were frozen. And in year 2007 Neteller has formally left the online gambling market of the USA. So it is a great pleasure for the company as well as for its potential customers to be back on board!